frontend/src/features/offerings/components/OfferingForm.tsx

@@ -1,11 +1,13 @@
+import { useState } from 'react';
 import { useForm, useWatch } from 'react-hook-form';
 import { zodResolver } from '@hookform/resolvers/zod';
 import { useTranslation } from 'react-i18next';
-import { Plus, Trash2 } from 'lucide-react';
+import { Check, Pencil, Plus, Trash2, X } from 'lucide-react';
 import { Button } from '@/components/ui/button';
 import { Input } from '@/components/ui/input';
 import { Label } from '@/components/ui/label';
 import { FieldError } from '@/components/ui/FieldError';
+import { slugifyPreview } from '@/lib/slugify';
 import { offeringFormSchema, type OfferingFormData } from '../schemas/offering';
 import type { OfferingAdminDto } from '../services/types';
 
@@ -23,7 +25,8 @@ export function OfferingForm({ initialValues, onSubmit, isSubmitting }: Offering
         control,
         handleSubmit,
         setValue,
-        formState: { errors },
+        resetField,
+        formState: { errors, dirtyFields },
     } = useForm<OfferingFormData>({
         resolver: zodResolver(offeringFormSchema),
         mode: 'onTouched',
@@ -35,12 +38,41 @@ export function OfferingForm({ initialValues, onSubmit, isSubmitting }: Offering
             features: [''],
             ctaLabel: '',
             featured: false,
+            slug: '',
         },
     });
 
     // useFieldArray requires object-shaped array items — features is a plain string[],
     // so add/remove are handled directly via setValue instead.
     const features = useWatch({ control, name: 'features' });
+    const title = useWatch({ control, name: 'title' });
+    const slug = useWatch({ control, name: 'slug' });
+    const [isEditingSlug, setIsEditingSlug] = useState(false);
+
+    // Once the admin has manually set a non-empty slug, it stops tracking the title — mirrors
+    // OfferingsService: an explicit Slug always wins, an untouched one keeps auto-regenerating.
+    const isManuallySet = dirtyFields.slug === true && slug !== undefined && slug.length > 0;
+    const displaySlug = isManuallySet ? slug : slugifyPreview(title ?? '');
+
+    function confirmSlugEdit() {
+        setIsEditingSlug(false);
+    }
+
+    function cancelSlugEdit() {
+        resetField('slug');
+        setIsEditingSlug(false);
+    }
+
+    // Slug is auto-generated from the title server-side unless explicitly overridden here —
+    // only send it along when the admin actually touched this field, so an untouched slug
+    // keeps auto-regenerating when the title changes (see OfferingsService.UpdateAsync).
+    function submitWithSlugPolicy(values: OfferingFormData) {
+        const payload = { ...values };
+        if (!isManuallySet) {
+            delete payload.slug;
+        }
+        onSubmit(payload);
+    }
 
     function addFeature() {
         setValue('features', [...features, ''], { shouldValidate: true });
@@ -51,13 +83,69 @@ export function OfferingForm({ initialValues, onSubmit, isSubmitting }: Offering
     }
 
     return (
-        <form onSubmit={handleSubmit(onSubmit)} noValidate className="space-y-4">
+        <form onSubmit={handleSubmit(submitWithSlugPolicy)} noValidate className="space-y-4">
             <div className="space-y-2">
                 <Label htmlFor="offering-title">{t('offerings.form.titleLabel')}</Label>
                 <Input id="offering-title" data-testid="offering-title" aria-invalid={errors.title !== undefined} {...register('title')} />
                 {errors.title && <FieldError message={errors.title.message} testId="offering-title-error" />}
             </div>
 
+            <div className="space-y-2">
+                {isEditingSlug ? (
+                    <div className="flex items-center gap-2 text-sm">
+                        <Label htmlFor="offering-slug" className="text-muted-foreground">
+                            {t('offerings.form.slugLabel')}:
+                        </Label>
+                        <Input
+                            id="offering-slug"
+                            data-testid="offering-slug"
+                            autoFocus
+                            className="h-8 max-w-xs"
+                            aria-invalid={errors.slug !== undefined}
+                            {...register('slug')}
+                        />
+                        <Button
+                            type="button"
+                            variant="ghost"
+                            size="icon"
+                            data-testid="offering-slug-confirm"
+                            aria-label={t('offerings.form.confirmSlugButton')}
+                            onClick={confirmSlugEdit}
+                        >
+                            <Check className="size-4" />
+                        </Button>
+                        <Button
+                            type="button"
+                            variant="ghost"
+                            size="icon"
+                            data-testid="offering-slug-cancel"
+                            aria-label={t('offerings.form.cancelSlugEditButton')}
+                            onClick={cancelSlugEdit}
+                        >
+                            <X className="size-4" />
+                        </Button>
+                    </div>
+                ) : (
+                    <div className="flex items-center gap-2 text-sm">
+                        <span className="text-muted-foreground">{t('offerings.form.slugLabel')}:</span>
+                        <code data-testid="offering-slug-display" className="font-mono">
+                            {displaySlug.length > 0 ? displaySlug : t('offerings.form.slugAutoHint')}
+                        </code>
+                        <Button
+                            type="button"
+                            variant="ghost"
+                            size="icon"
+                            data-testid="offering-slug-edit"
+                            aria-label={t('offerings.form.editSlugButton')}
+                            onClick={() => setIsEditingSlug(true)}
+                        >
+                            <Pencil className="size-4" />
+                        </Button>
+                    </div>
+                )}
+                {errors.slug && <FieldError message={errors.slug.message} testId="offering-slug-error" />}
+            </div>
+
             <div className="space-y-2">
                 <Label htmlFor="offering-description">{t('offerings.form.descriptionLabel')}</Label>
                 <textarea

frontend/src/features/offerings/mocks/handlers.ts

@@ -2,9 +2,19 @@ import { http, HttpResponse } from 'msw';
 import type { OfferingAdminDto, CreateOfferingRequest, UpdateOfferingRequest } from '@/features/offerings/services/types';
 import { API_BASE } from '@/features/auth/mocks/fixtures';
 
+function slugify(value: string): string {
+    return value
+        .toLowerCase()
+        .normalize('NFD')
+        .replace(/[̀-ͯ]/g, '')
+        .replace(/[^a-z0-9]+/g, '-')
+        .replace(/^-+|-+$/g, '');
+}
+
 const seed: OfferingAdminDto[] = [
     {
         id: 'aaaaaaaa-aaaa-aaaa-aaaa-aaaaaaaaaaaa',
+        slug: 'starter',
         title: 'Starter',
         description: 'A simple website',
         price: '€ 300',
@@ -16,6 +26,7 @@ const seed: OfferingAdminDto[] = [
     },
     {
         id: 'bbbbbbbb-bbbb-bbbb-bbbb-bbbbbbbbbbbb',
+        slug: 'pro',
         title: 'Pro',
         description: 'A full website',
         price: '€ 800',
@@ -44,9 +55,18 @@ export const offeringsHandlers = [
 
     http.post(`${API_BASE}/api/v1/offerings/admin`, async ({ request }) => {
         const body = (await request.json()) as CreateOfferingRequest;
+        const slug = body.slug && body.slug.length > 0 ? slugify(body.slug) : slugify(body.title);
+        if (mockOfferings.some((o) => o.slug === slug)) {
+            return HttpResponse.json(
+                { status: 409, title: `Slug '${slug}' is al in gebruik door een ander aanbod.` },
+                { status: 409 },
+            );
+        }
+
         const newOffering: OfferingAdminDto = {
             id: crypto.randomUUID(),
             ...body,
+            slug,
             displayOrder: mockOfferings.length,
         };
         mockOfferings = [...mockOfferings, newOffering];
@@ -59,7 +79,20 @@ export const offeringsHandlers = [
         const existing = mockOfferings.find((o) => o.id === id);
         if (!existing) return new HttpResponse(null, { status: 404 });
 
-        const updated: OfferingAdminDto = { ...existing, ...body };
+        let slug = existing.slug;
+        if (body.slug && body.slug.length > 0) {
+            slug = slugify(body.slug);
+        } else if (body.title !== existing.title) {
+            slug = slugify(body.title);
+        }
+        if (slug !== existing.slug && mockOfferings.some((o) => o.slug === slug)) {
+            return HttpResponse.json(
+                { status: 409, title: `Slug '${slug}' is al in gebruik door een ander aanbod.` },
+                { status: 409 },
+            );
+        }
+
+        const updated: OfferingAdminDto = { ...existing, ...body, slug };
         mockOfferings = mockOfferings.map((o) => (o.id === id ? updated : o));
         return HttpResponse.json(updated);
     }),

frontend/src/features/offerings/pages/OfferingFormPage.test.tsx

@@ -46,5 +46,77 @@ describe('OfferingFormPage', () => {
 
         const titleInput = await screen.findByTestId('offering-title', {}, { timeout: 10000 });
         expect(titleInput).toHaveValue('Starter');
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent('starter');
+    });
+
+    it('shows an auto-generate hint for a new offering until the slug is edited via the pencil icon', async () => {
+        mockAuthenticated();
+        renderApp('/offerings/new');
+
+        await screen.findByTestId('offering-form-submit', {}, { timeout: 10000 });
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent(/automatisch|auto-generated/i);
+
+        await userEvent.click(screen.getByTestId('offering-slug-edit'));
+        await userEvent.type(screen.getByTestId('offering-slug'), 'custom-slug');
+        await userEvent.click(screen.getByTestId('offering-slug-confirm'));
+
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent('custom-slug');
+    });
+
+    it('live-updates the slug preview as the title is typed, until manually overridden', async () => {
+        mockAuthenticated();
+        renderApp('/offerings/new');
+
+        await screen.findByTestId('offering-form-submit', {}, { timeout: 10000 });
+
+        await userEvent.type(screen.getByTestId('offering-title'), 'Mijn Nieuwe Pakket');
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent('mijn-nieuwe-pakket');
+
+        await userEvent.type(screen.getByTestId('offering-title'), '!');
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent('mijn-nieuwe-pakket');
+    });
+
+    it('stops tracking the title once the slug is manually set, even if the title changes further', async () => {
+        mockAuthenticated();
+        renderApp('/offerings/aaaaaaaa-aaaa-aaaa-aaaa-aaaaaaaaaaaa/edit');
+
+        await screen.findByTestId('offering-title', {}, { timeout: 10000 });
+        await userEvent.click(screen.getByTestId('offering-slug-edit'));
+        await userEvent.clear(screen.getByTestId('offering-slug'));
+        await userEvent.type(screen.getByTestId('offering-slug'), 'manually-set');
+        await userEvent.click(screen.getByTestId('offering-slug-confirm'));
+
+        await userEvent.clear(screen.getByTestId('offering-title'));
+        await userEvent.type(screen.getByTestId('offering-title'), 'Compleet Andere Titel');
+
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent('manually-set');
+    });
+
+    it('reverts the slug when the inline edit is cancelled', async () => {
+        mockAuthenticated();
+        renderApp('/offerings/aaaaaaaa-aaaa-aaaa-aaaa-aaaaaaaaaaaa/edit');
+
+        await screen.findByTestId('offering-title', {}, { timeout: 10000 });
+        await userEvent.click(screen.getByTestId('offering-slug-edit'));
+        await userEvent.clear(screen.getByTestId('offering-slug'));
+        await userEvent.type(screen.getByTestId('offering-slug'), 'something-else');
+        await userEvent.click(screen.getByTestId('offering-slug-cancel'));
+
+        expect(screen.getByTestId('offering-slug-display')).toHaveTextContent('starter');
+    });
+
+    it('shows a conflict error when the chosen slug is already taken', async () => {
+        mockAuthenticated();
+        renderApp('/offerings/aaaaaaaa-aaaa-aaaa-aaaa-aaaaaaaaaaaa/edit');
+
+        await screen.findByTestId('offering-title', {}, { timeout: 10000 });
+        await userEvent.click(screen.getByTestId('offering-slug-edit'));
+        await userEvent.clear(screen.getByTestId('offering-slug'));
+        await userEvent.type(screen.getByTestId('offering-slug'), 'pro');
+        await userEvent.click(screen.getByTestId('offering-slug-confirm'));
+
+        await userEvent.click(screen.getByTestId('offering-form-submit'));
+
+        expect(await screen.findByText(/pro.*al in gebruik|already.*taken/i)).toBeInTheDocument();
     });
 });

frontend/src/features/offerings/pages/OfferingFormPage.tsx

@@ -7,7 +7,7 @@ import { OfferingForm } from '../components/OfferingForm';
 import { useOffering } from '../services/useOffering';
 import { useCreateOffering } from '../services/useCreateOffering';
 import { useUpdateOffering } from '../services/useUpdateOffering';
-import { NetworkError } from '@/lib/api-client';
+import { NetworkError, ProblemDetailsError } from '@/lib/api-client';
 import type { OfferingFormData } from '../schemas/offering';
 
 export function OfferingFormPage() {
@@ -34,7 +34,15 @@ export function OfferingFormPage() {
             toast.success(t('offerings.form.successToast'));
             navigate({ to: '/offerings' });
         } catch (err) {
-            setServerError(err instanceof NetworkError ? t('errors.network') : t('errors.generic'));
+            if (err instanceof NetworkError) {
+                setServerError(t('errors.network'));
+            } else if (err instanceof ProblemDetailsError && err.status === 409) {
+                // Slug conflict: the backend's message is already a user-facing Dutch/English
+                // sentence naming the taken slug — more actionable than a generic fallback.
+                setServerError(err.message);
+            } else {
+                setServerError(t('errors.generic'));
+            }
         }
     };
 

frontend/src/features/offerings/schemas/offering.ts

@@ -17,6 +17,12 @@ export const offeringFormSchema = z.object({
         .max(10, 'At most 10 features are allowed'),
     ctaLabel: z.string().min(1, 'CTA label is required').max(50, 'CTA label must be 50 characters or fewer'),
     featured: z.boolean(),
+    slug: z
+        .string()
+        .max(130, 'Slug must be 130 characters or fewer')
+        .regex(/^[a-z0-9]+(-[a-z0-9]+)*$/, 'Slug may only contain lowercase letters, digits and hyphens')
+        .optional()
+        .or(z.literal('')),
 });
 
 export type OfferingFormData = z.infer<typeof offeringFormSchema>;

frontend/src/features/offerings/services/types.ts

@@ -1,5 +1,6 @@
 export interface OfferingAdminDto {
     id: string;
+    slug: string;
     title: string;
     description: string;
     price: string;
@@ -18,6 +19,8 @@ export interface CreateOfferingRequest {
     features: string[];
     ctaLabel: string;
     featured: boolean;
+    /** Omit to auto-generate from title; set to explicitly override. */
+    slug?: string;
 }
 
 export type UpdateOfferingRequest = CreateOfferingRequest;

frontend/src/i18n/locales/en/translation.json

@@ -263,6 +263,11 @@
             "createTitle": "New Offering",
             "editTitle": "Edit Offering",
             "titleLabel": "Title",
+            "slugLabel": "Slug",
+            "slugAutoHint": "Auto-generated from the title",
+            "editSlugButton": "Edit",
+            "confirmSlugButton": "Confirm slug",
+            "cancelSlugEditButton": "Cancel slug edit",
             "descriptionLabel": "Description",
             "priceLabel": "Price",
             "priceNoteLabel": "Price note",

frontend/src/i18n/locales/nl/translation.json

@@ -263,6 +263,11 @@
             "createTitle": "Nieuwe aanbieding",
             "editTitle": "Aanbieding bewerken",
             "titleLabel": "Titel",
+            "slugLabel": "Slug",
+            "slugAutoHint": "Wordt automatisch gegenereerd uit de titel",
+            "editSlugButton": "Aanpassen",
+            "confirmSlugButton": "Slug bevestigen",
+            "cancelSlugEditButton": "Slug-bewerking annuleren",
             "descriptionLabel": "Beschrijving",
             "priceLabel": "Prijs",
             "priceNoteLabel": "Prijsnotitie",

frontend/src/lib/slugify.ts

@@ -0,0 +1,12 @@
+/**
+ * Client-side mirror of the backend's Slugifier (SlpModularCms.Modules.Offerings.Services.Slugifier)
+ * — used only for a live preview while typing. The backend remains the source of truth and
+ * re-normalizes on save, so drift here is a display nit, not a correctness bug.
+ */
+export function slugifyPreview(value: string): string {
+    const withoutDiacritics = value.normalize('NFD').replace(/[̀-ͯ]/g, '');
+    return withoutDiacritics
+        .toLowerCase()
+        .replace(/[^a-z0-9]+/g, '-')
+        .replace(/^-+|-+$/g, '');
+}

src/SlpModularCms.Modules.Offerings.Tests/Controllers/OfferingsControllerTests.cs

@@ -3,6 +3,7 @@ using FluentAssertions;
 using Microsoft.AspNetCore.Http;
 using Microsoft.AspNetCore.Mvc;
 using NSubstitute;
+using NSubstitute.ExceptionExtensions;
 using SlpModularCms.Modules.Offerings.Controllers;
 using SlpModularCms.Modules.Offerings.Models;
 using SlpModularCms.Modules.Offerings.Services;
@@ -24,10 +25,10 @@ public class OfferingsControllerTests
     }
 
     private static OfferingDto PublicDto() => new(
-        Guid.NewGuid().ToString(), "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact", false);
+        Guid.NewGuid().ToString(), "title", "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact", false);
 
     private static OfferingAdminDto AdminDto(int displayOrder = 0) => new(
-        Guid.NewGuid().ToString(), "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact", false, displayOrder);
+        Guid.NewGuid().ToString(), "title", "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact", false, displayOrder);
 
     private static CreateOfferingRequest CreateRequest() => new(
         "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact");
@@ -71,6 +72,17 @@ public class OfferingsControllerTests
         result.Should().BeOfType<CreatedAtActionResult>().Which.StatusCode.Should().Be(201);
     }
 
+    [Fact]
+    public async Task Create_Returns409_WhenSlugTaken()
+    {
+        _service.CreateAsync(Arg.Any<CreateOfferingRequest>(), Arg.Any<Guid>())
+            .ThrowsAsync(new OfferingSlugConflictException("taken"));
+
+        var result = await CreateSut().Create(CreateRequest());
+
+        result.Should().BeOfType<ConflictObjectResult>().Which.StatusCode.Should().Be(409);
+    }
+
     // --- Update ---
 
     [Fact]
@@ -94,6 +106,17 @@ public class OfferingsControllerTests
         result.Should().BeOfType<NotFoundResult>();
     }
 
+    [Fact]
+    public async Task Update_Returns409_WhenSlugTaken()
+    {
+        _service.UpdateAsync(Arg.Any<Guid>(), Arg.Any<UpdateOfferingRequest>(), Arg.Any<Guid>())
+            .ThrowsAsync(new OfferingSlugConflictException("taken"));
+
+        var result = await CreateSut().Update(Guid.NewGuid(), UpdateRequest());
+
+        result.Should().BeOfType<ConflictObjectResult>().Which.StatusCode.Should().Be(409);
+    }
+
     // --- Delete ---
 
     [Fact]

src/SlpModularCms.Modules.Offerings.Tests/Repositories/OfferingRepositoryTests.cs

@@ -152,6 +152,37 @@ public class OfferingRepositoryTests : IDisposable
         result.Should().BeNull();
     }
 
+    [Fact]
+    public async Task ExistsBySlugAsync_ReturnsTrue_WhenSlugTaken()
+    {
+        await _sut.AddAsync(Offering("Website", displayOrder: 0));
+        await _sut.SaveChangesAsync();
+
+        var result = await _sut.ExistsBySlugAsync("website");
+
+        result.Should().BeTrue();
+    }
+
+    [Fact]
+    public async Task ExistsBySlugAsync_ReturnsFalse_WhenSlugFree()
+    {
+        var result = await _sut.ExistsBySlugAsync("unused-slug");
+
+        result.Should().BeFalse();
+    }
+
+    [Fact]
+    public async Task ExistsBySlugAsync_ExcludesGivenId()
+    {
+        var offering = Offering("Website", displayOrder: 0);
+        await _sut.AddAsync(offering);
+        await _sut.SaveChangesAsync();
+
+        var result = await _sut.ExistsBySlugAsync("website", excludeId: offering.Id);
+
+        result.Should().BeFalse();
+    }
+
     [Fact]
     public async Task Update_PersistsChanges()
     {
@@ -170,6 +201,7 @@ public class OfferingRepositoryTests : IDisposable
     private static Offering Offering(string title, int displayOrder) => new()
     {
         Id = Guid.NewGuid(),
+        Slug = title.ToLowerInvariant(),
         Title = title,
         Description = "Description",
         Price = "€ 100",

src/SlpModularCms.Modules.Offerings.Tests/Services/OfferingsServiceTests.cs

@@ -27,6 +27,7 @@ public class OfferingsServiceTests
     private static Offering ExistingOffering(bool featured = false, int displayOrder = 0) => new()
     {
         Id = Guid.NewGuid(),
+        Slug = "existing",
         Title = "Existing",
         Description = "Description",
         Price = "€ 100",
@@ -91,6 +92,115 @@ public class OfferingsServiceTests
         await _repo.DidNotReceive().BeginTransactionAsync();
     }
 
+    // --- Slug generation ---
+
+    [Fact]
+    public async Task CreateAsync_GeneratesSlugFromTitle()
+    {
+        _repo.GetMaxDisplayOrderAsync().Returns(-1);
+
+        var dto = await CreateSut().CreateAsync(CreateRequest(), Guid.NewGuid());
+
+        dto.Slug.Should().Be("title");
+    }
+
+    [Fact]
+    public async Task CreateAsync_AppendsSuffix_WhenSlugAlreadyTaken()
+    {
+        _repo.GetMaxDisplayOrderAsync().Returns(-1);
+        _repo.ExistsBySlugAsync("title", null).Returns(true);
+        _repo.ExistsBySlugAsync("title-2", null).Returns(true);
+        _repo.ExistsBySlugAsync("title-3", null).Returns(false);
+
+        var dto = await CreateSut().CreateAsync(CreateRequest(), Guid.NewGuid());
+
+        dto.Slug.Should().Be("title-3");
+    }
+
+    [Fact]
+    public async Task UpdateAsync_RegeneratesSlug_WhenTitleChanges()
+    {
+        var target = ExistingOffering();
+        _repo.GetByIdAsync(target.Id).Returns(target);
+        _repo.ExistsBySlugAsync("new-title", target.Id).Returns(false);
+
+        var request = new UpdateOfferingRequest("New Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact");
+        var dto = await CreateSut().UpdateAsync(target.Id, request, Guid.NewGuid());
+
+        dto!.Slug.Should().Be("new-title");
+    }
+
+    [Fact]
+    public async Task UpdateAsync_KeepsExistingSlug_WhenTitleUnchanged()
+    {
+        var target = ExistingOffering();
+        _repo.GetByIdAsync(target.Id).Returns(target);
+
+        var request = new UpdateOfferingRequest(target.Title, "Description", "€ 100", "per month", ["Feature 1"], "Contact");
+        var dto = await CreateSut().UpdateAsync(target.Id, request, Guid.NewGuid());
+
+        dto!.Slug.Should().Be("existing");
+        await _repo.DidNotReceive().ExistsBySlugAsync(Arg.Any<string>(), Arg.Any<Guid?>());
+    }
+
+    // --- Explicit slug override (admin-supplied via CMS) ---
+
+    [Fact]
+    public async Task CreateAsync_NormalizesExplicitSlug()
+    {
+        _repo.GetMaxDisplayOrderAsync().Returns(-1);
+        _repo.ExistsBySlugAsync("my-custom-slug", null).Returns(false);
+
+        var request = new CreateOfferingRequest(
+            "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact", Slug: "  My Custom Slug!! ");
+        var dto = await CreateSut().CreateAsync(request, Guid.NewGuid());
+
+        dto.Slug.Should().Be("my-custom-slug");
+    }
+
+    [Fact]
+    public async Task CreateAsync_Throws_WhenExplicitSlugAlreadyTaken()
+    {
+        _repo.GetMaxDisplayOrderAsync().Returns(-1);
+        _repo.ExistsBySlugAsync("taken", null).Returns(true);
+
+        var request = new CreateOfferingRequest(
+            "Title", "Description", "€ 100", "per month", ["Feature 1"], "Contact", Slug: "taken");
+
+        var act = () => CreateSut().CreateAsync(request, Guid.NewGuid());
+
+        await act.Should().ThrowAsync<OfferingSlugConflictException>();
+    }
+
+    [Fact]
+    public async Task UpdateAsync_UsesExplicitSlug_EvenWhenTitleUnchanged()
+    {
+        var target = ExistingOffering();
+        _repo.GetByIdAsync(target.Id).Returns(target);
+        _repo.ExistsBySlugAsync("manually-set", target.Id).Returns(false);
+
+        var request = new UpdateOfferingRequest(
+            target.Title, "Description", "€ 100", "per month", ["Feature 1"], "Contact", Slug: "manually-set");
+        var dto = await CreateSut().UpdateAsync(target.Id, request, Guid.NewGuid());
+
+        dto!.Slug.Should().Be("manually-set");
+    }
+
+    [Fact]
+    public async Task UpdateAsync_Throws_WhenExplicitSlugTakenByAnotherOffering()
+    {
+        var target = ExistingOffering();
+        _repo.GetByIdAsync(target.Id).Returns(target);
+        _repo.ExistsBySlugAsync("taken", target.Id).Returns(true);
+
+        var request = new UpdateOfferingRequest(
+            target.Title, "Description", "€ 100", "per month", ["Feature 1"], "Contact", Slug: "taken");
+
+        var act = () => CreateSut().UpdateAsync(target.Id, request, Guid.NewGuid());
+
+        await act.Should().ThrowAsync<OfferingSlugConflictException>();
+    }
+
     // --- UpdateAsync ---
 
     [Fact]

src/SlpModularCms.Modules.Offerings.Tests/Services/SlugifierTests.cs

@@ -0,0 +1,24 @@
+using FluentAssertions;
+using SlpModularCms.Modules.Offerings.Services;
+
+namespace SlpModularCms.Modules.Offerings.Tests.Services;
+
+public class SlugifierTests
+{
+    [Theory]
+    [InlineData("Landingspagina", "landingspagina")]
+    [InlineData("Website", "website")]
+    [InlineData("Grote Website & Maatwerk", "grote-website-maatwerk")]
+    [InlineData("  Trimmed  Title  ", "trimmed-title")]
+    [InlineData("Café Ontwerp", "cafe-ontwerp")]
+    public void Slugify_ProducesReadableSlug(string title, string expected)
+    {
+        Slugifier.Slugify(title).Should().Be(expected);
+    }
+
+    [Fact]
+    public void Slugify_FallsBackToPakket_WhenTitleHasNoAlphanumerics()
+    {
+        Slugifier.Slugify("---").Should().Be("pakket");
+    }
+}

src/SlpModularCms.Modules.Offerings/Controllers/OfferingsController.cs

@@ -1,5 +1,6 @@
 using System.Security.Claims;
 using Microsoft.AspNetCore.Authorization;
+using Microsoft.AspNetCore.Http;
 using Microsoft.AspNetCore.Mvc;
 using Microsoft.AspNetCore.RateLimiting;
 using SlpModularCms.Modules.Offerings.Models;
@@ -31,15 +32,29 @@ public class OfferingsController(IOfferingsService service) : ControllerBase
     [HttpPost("admin")]
     public async Task<IActionResult> Create([FromBody] CreateOfferingRequest request)
     {
-        var dto = await service.CreateAsync(request, GetCallerId());
+        try
-        return CreatedAtAction(nameof(GetAllForAdmin), null, dto);
+        {
+            var dto = await service.CreateAsync(request, GetCallerId());
+            return CreatedAtAction(nameof(GetAllForAdmin), null, dto);
+        }
+        catch (OfferingSlugConflictException ex)
+        {
+            return Conflict(new ProblemDetails { Status = StatusCodes.Status409Conflict, Title = ex.Message });
+        }
     }
 
     [HttpPut("admin/{id:guid}")]
     public async Task<IActionResult> Update(Guid id, [FromBody] UpdateOfferingRequest request)
     {
-        var dto = await service.UpdateAsync(id, request, GetCallerId());
+        try
-        return dto is null ? NotFound() : Ok(dto);
+        {
+            var dto = await service.UpdateAsync(id, request, GetCallerId());
+            return dto is null ? NotFound() : Ok(dto);
+        }
+        catch (OfferingSlugConflictException ex)
+        {
+            return Conflict(new ProblemDetails { Status = StatusCodes.Status409Conflict, Title = ex.Message });
+        }
     }
 
     [HttpDelete("admin/{id:guid}")]

src/SlpModularCms.Modules.Offerings/Data/Entities/Offering.cs

@@ -3,6 +3,7 @@ namespace SlpModularCms.Modules.Offerings.Data.Entities;
 public class Offering
 {
     public Guid Id { get; set; }
+    public string Slug { get; set; } = string.Empty;
     public string Title { get; set; } = string.Empty;
     public string Description { get; set; } = string.Empty;
     public string Price { get; set; } = string.Empty;

src/SlpModularCms.Modules.Offerings/Data/OfferingsDbContext.cs

@@ -17,6 +17,7 @@ public class OfferingsDbContext(DbContextOptions<OfferingsDbContext> options) :
         {
             entity.ToTable("OfferingsOfferings");
             entity.HasKey(e => e.Id);
+            entity.Property(e => e.Slug).IsRequired().HasMaxLength(130);
             entity.Property(e => e.Title).IsRequired().HasMaxLength(100);
             entity.Property(e => e.Description).IsRequired().HasMaxLength(500);
             entity.Property(e => e.Price).IsRequired().HasMaxLength(50);

src/SlpModularCms.Modules.Offerings/Migrations/20260804113000_AddOfferingSlug.Designer.cs

@@ -0,0 +1,93 @@
+// <auto-generated />
+using System;
+using Microsoft.EntityFrameworkCore;
+using Microsoft.EntityFrameworkCore.Infrastructure;
+using Microsoft.EntityFrameworkCore.Migrations;
+using Microsoft.EntityFrameworkCore.Storage.ValueConversion;
+using SlpModularCms.Modules.Offerings.Data;
+
+#nullable disable
+
+namespace SlpModularCms.Modules.Offerings.Migrations
+{
+    [DbContext(typeof(OfferingsDbContext))]
+    [Migration("20260804113000_AddOfferingSlug")]
+    partial class AddOfferingSlug
+    {
+        /// <inheritdoc />
+        protected override void BuildTargetModel(ModelBuilder modelBuilder)
+        {
+#pragma warning disable 612, 618
+            modelBuilder
+                .HasAnnotation("ProductVersion", "10.0.9")
+                .HasAnnotation("Relational:MaxIdentifierLength", 64);
+
+            modelBuilder.Entity("SlpModularCms.Modules.Offerings.Data.Entities.Offering", b =>
+                {
+                    b.Property<Guid>("Id")
+                        .ValueGeneratedOnAdd()
+                        .HasColumnType("char(36)");
+
+                    b.Property<DateTimeOffset>("CreatedAt")
+                        .HasColumnType("datetime");
+
+                    b.Property<string>("CtaLabel")
+                        .IsRequired()
+                        .HasMaxLength(50)
+                        .HasColumnType("varchar(50)");
+
+                    b.Property<DateTimeOffset?>("DeletedAt")
+                        .HasColumnType("datetime");
+
+                    b.Property<string>("Description")
+                        .IsRequired()
+                        .HasMaxLength(500)
+                        .HasColumnType("varchar(500)");
+
+                    b.Property<int>("DisplayOrder")
+                        .HasColumnType("int");
+
+                    b.Property<bool>("Featured")
+                        .HasColumnType("tinyint(1)");
+
+                    b.Property<string>("Features")
+                        .IsRequired()
+                        .HasColumnType("longtext");
+
+                    b.Property<bool>("IsDeleted")
+                        .HasColumnType("tinyint(1)");
+
+                    b.Property<Guid>("LastModifiedByUserId")
+                        .HasColumnType("char(36)");
+
+                    b.Property<string>("Price")
+                        .IsRequired()
+                        .HasMaxLength(50)
+                        .HasColumnType("varchar(50)");
+
+                    b.Property<string>("PriceNote")
+                        .IsRequired()
+                        .HasMaxLength(100)
+                        .HasColumnType("varchar(100)");
+
+                    b.Property<string>("Slug")
+                        .IsRequired()
+                        .HasMaxLength(130)
+                        .HasColumnType("varchar(130)");
+
+                    b.Property<string>("Title")
+                        .IsRequired()
+                        .HasMaxLength(100)
+                        .HasColumnType("varchar(100)");
+
+                    b.Property<DateTimeOffset>("UpdatedAt")
+                        .HasColumnType("datetime");
+
+                    b.HasKey("Id");
+
+                    b.ToTable("OfferingsOfferings", (string)null);
+                });
+#pragma warning restore 612, 618
+        }
+    }
+}

src/SlpModularCms.Modules.Offerings/Migrations/20260804113000_AddOfferingSlug.cs

@@ -0,0 +1,39 @@
+using Microsoft.EntityFrameworkCore.Migrations;
+
+#nullable disable
+
+namespace SlpModularCms.Modules.Offerings.Migrations
+{
+    /// <inheritdoc />
+    public partial class AddOfferingSlug : Migration
+    {
+        /// <inheritdoc />
+        protected override void Up(MigrationBuilder migrationBuilder)
+        {
+            migrationBuilder.AddColumn<string>(
+                name: "Slug",
+                table: "OfferingsOfferings",
+                type: "varchar(130)",
+                maxLength: 130,
+                nullable: false,
+                defaultValue: "");
+
+            // Backfill existing rows with a title-derived slug so the NOT NULL column
+            // never holds an empty string for pre-existing data. New/edited rows get
+            // their slug from OfferingsService.GenerateUniqueSlugAsync instead, which
+            // also handles collisions this best-effort SQL backfill doesn't.
+            migrationBuilder.Sql(
+                "UPDATE OfferingsOfferings " +
+                "SET Slug = LOWER(TRIM(BOTH '-' FROM REGEXP_REPLACE(TRIM(Title), '[^a-zA-Z0-9]+', '-'))) " +
+                "WHERE Slug = '';");
+        }
+
+        /// <inheritdoc />
+        protected override void Down(MigrationBuilder migrationBuilder)
+        {
+            migrationBuilder.DropColumn(
+                name: "Slug",
+                table: "OfferingsOfferings");
+        }
+    }
+}

src/SlpModularCms.Modules.Offerings/Migrations/OfferingsDbContextModelSnapshot.cs

@@ -67,6 +67,11 @@ namespace SlpModularCms.Modules.Offerings.Migrations
                         .HasMaxLength(100)
                         .HasColumnType("varchar(100)");
 
+                    b.Property<string>("Slug")
+                        .IsRequired()
+                        .HasMaxLength(130)
+                        .HasColumnType("varchar(130)");
+
                     b.Property<string>("Title")
                         .IsRequired()
                         .HasMaxLength(100)

src/SlpModularCms.Modules.Offerings/Models/CreateOfferingRequest.cs

@@ -9,5 +9,6 @@ public record CreateOfferingRequest(
     [Required, MaxLength(100)] string PriceNote,
     [Required, FeaturesValidation] List<string> Features,
     [Required, MaxLength(50)] string CtaLabel,
-    bool Featured = false
+    bool Featured = false,
+    [MaxLength(130)] string? Slug = null
 );

src/SlpModularCms.Modules.Offerings/Models/OfferingAdminDto.cs

@@ -5,6 +5,7 @@ namespace SlpModularCms.Modules.Offerings.Models;
 [ExcludeFromCodeCoverage]
 public record OfferingAdminDto(
     string Id,
+    string Slug,
     string Title,
     string Description,
     string Price,

src/SlpModularCms.Modules.Offerings/Models/OfferingDto.cs

@@ -5,6 +5,7 @@ namespace SlpModularCms.Modules.Offerings.Models;
 [ExcludeFromCodeCoverage]
 public record OfferingDto(
     string Id,
+    string Slug,
     string Title,
     string Description,
     string Price,

src/SlpModularCms.Modules.Offerings/Models/UpdateOfferingRequest.cs

@@ -9,5 +9,6 @@ public record UpdateOfferingRequest(
     [Required, MaxLength(100)] string PriceNote,
     [Required, FeaturesValidation] List<string> Features,
     [Required, MaxLength(50)] string CtaLabel,
-    bool Featured = false
+    bool Featured = false,
+    [MaxLength(130)] string? Slug = null
 );

src/SlpModularCms.Modules.Offerings/Repositories/IOfferingRepository.cs

@@ -7,6 +7,7 @@ public interface IOfferingRepository
 {
     Task<IReadOnlyList<Offering>> GetAllAsync();
     Task<Offering?> GetByIdAsync(Guid id);
+    Task<bool> ExistsBySlugAsync(string slug, Guid? excludeId = null);
     Task AddAsync(Offering offering);
     void Update(Offering offering);
     Task<int> GetMaxDisplayOrderAsync();

src/SlpModularCms.Modules.Offerings/Repositories/OfferingRepository.cs

@@ -13,6 +13,9 @@ public class OfferingRepository(OfferingsDbContext context) : IOfferingRepositor
     public async Task<Offering?> GetByIdAsync(Guid id)
         => await context.Offerings.FirstOrDefaultAsync(o => o.Id == id);
 
+    public async Task<bool> ExistsBySlugAsync(string slug, Guid? excludeId = null)
+        => await context.Offerings.AnyAsync(o => o.Slug == slug && o.Id != (excludeId ?? Guid.Empty));
+
     public async Task AddAsync(Offering offering)
         => await context.Offerings.AddAsync(offering);
 

src/SlpModularCms.Modules.Offerings/Services/OfferingSlugConflictException.cs

@@ -0,0 +1,12 @@
+namespace SlpModularCms.Modules.Offerings.Services;
+
+/// <summary>
+/// Thrown when an admin explicitly sets a slug that's already in use by another offering.
+/// Auto-generated slugs never hit this (they get a numeric suffix instead) — this is only
+/// for the CMS's explicit slug override.
+/// </summary>
+public class OfferingSlugConflictException(string slug)
+    : InvalidOperationException($"Slug '{slug}' is al in gebruik door een ander aanbod.")
+{
+    public string Slug { get; } = slug;
+}

src/SlpModularCms.Modules.Offerings/Services/OfferingsService.cs

@@ -25,6 +25,7 @@ public class OfferingsService(IOfferingRepository repository, ILogger<OfferingsS
         var offering = new Offering
         {
             Id = Guid.NewGuid(),
+            Slug = await ResolveSlugAsync(request.Slug, request.Title),
             Title = request.Title,
             Description = request.Description,
             Price = request.Price,
@@ -69,6 +70,15 @@ public class OfferingsService(IOfferingRepository repository, ILogger<OfferingsS
         if (offering is null)
             return null;
 
+        if (!string.IsNullOrWhiteSpace(request.Slug))
+        {
+            offering.Slug = await ResolveExplicitSlugAsync(request.Slug, excludeId: offering.Id);
+        }
+        else if (!string.Equals(offering.Title, request.Title, StringComparison.Ordinal))
+        {
+            offering.Slug = await GenerateUniqueSlugAsync(request.Title, excludeId: offering.Id);
+        }
+
         offering.Title = request.Title;
         offering.Description = request.Description;
         offering.Price = request.Price;
@@ -202,8 +212,43 @@ public class OfferingsService(IOfferingRepository repository, ILogger<OfferingsS
         repository.Update(current);
     }
 
+    private async Task<string> ResolveSlugAsync(string? explicitSlug, string title)
+        => !string.IsNullOrWhiteSpace(explicitSlug)
+            ? await ResolveExplicitSlugAsync(explicitSlug, excludeId: null)
+            : await GenerateUniqueSlugAsync(title);
+
+    /// <summary>
+    /// Normalizes an admin-supplied slug and enforces uniqueness. Unlike auto-generation,
+    /// a taken slug is rejected outright (OfferingSlugConflictException) rather than
+    /// silently suffixed — the admin picked this value on purpose.
+    /// </summary>
+    private async Task<string> ResolveExplicitSlugAsync(string explicitSlug, Guid? excludeId)
+    {
+        var slug = Slugifier.Slugify(explicitSlug);
+        if (await repository.ExistsBySlugAsync(slug, excludeId))
+            throw new OfferingSlugConflictException(slug);
+
+        return slug;
+    }
+
+    private async Task<string> GenerateUniqueSlugAsync(string title, Guid? excludeId = null)
+    {
+        var baseSlug = Slugifier.Slugify(title);
+        var slug = baseSlug;
+        var suffix = 2;
+
+        while (await repository.ExistsBySlugAsync(slug, excludeId))
+        {
+            slug = $"{baseSlug}-{suffix}";
+            suffix++;
+        }
+
+        return slug;
+    }
+
     private static OfferingDto ToPublicDto(Offering o) => new(
         o.Id.ToString(),
+        o.Slug,
         o.Title,
         o.Description,
         o.Price,
@@ -215,6 +260,7 @@ public class OfferingsService(IOfferingRepository repository, ILogger<OfferingsS
 
     private static OfferingAdminDto ToAdminDto(Offering o) => new(
         o.Id.ToString(),
+        o.Slug,
         o.Title,
         o.Description,
         o.Price,

src/SlpModularCms.Modules.Offerings/Services/Slugifier.cs

@@ -0,0 +1,40 @@
+using System.Text;
+
+namespace SlpModularCms.Modules.Offerings.Services;
+
+/// <summary>
+/// Turns a title into a URL/display-safe slug (lowercase, hyphen-separated, no diacritics).
+/// Pure string transform — uniqueness is handled by the caller.
+/// </summary>
+public static class Slugifier
+{
+    public static string Slugify(string value)
+    {
+        var normalized = value.Normalize(NormalizationForm.FormD);
+        var builder = new StringBuilder(normalized.Length);
+        var lastWasHyphen = false;
+
+        foreach (var c in normalized)
+        {
+            var category = System.Globalization.CharUnicodeInfo.GetUnicodeCategory(c);
+            if (category == System.Globalization.UnicodeCategory.NonSpacingMark)
+                continue;
+
+            if (char.IsLetterOrDigit(c))
+            {
+                builder.Append(char.ToLowerInvariant(c));
+                lastWasHyphen = false;
+            }
+            else if (!lastWasHyphen && builder.Length > 0)
+            {
+                builder.Append('-');
+                lastWasHyphen = true;
+            }
+        }
+
+        if (lastWasHyphen)
+            builder.Length--;
+
+        return builder.Length > 0 ? builder.ToString() : "pakket";
+    }
+}