No reason to mint a new system account for every project on the
same Pi - one shared, host-wide account works, namespaced by
directory per project underneath it.
webadmin turned out to be FTP-only and belongs to whoever uploads
customer websites, not to this pipeline. Switched to a separate
deploy account with its own home-directory paths, well away from
where the other sites live, and made the persistent website symlink
cross into webadmin's territory instead of the other way around.
Host setup checklist, real domains and ports, the database backup
script the deploy workflow only ever invokes, and a rollback plan.
Also drafted the FTPS switch procedure for whenever production moves
off the Pi, with a note that shared hosting is likely IIS-based -
that's a bigger change than swapping the transport.
Sluijsens